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moving knowledge: MnDOT Library John Cotton Dana Award Application

Summary

In 2008, MnDOT Library was charged by upper management to promote library services and increase use of the library’s valuable resources and physical space. 

Informed by feedback through focus groups and individual interviews, the new brand, “moving knowledge”, which accurately portrays the vision of this busy transportation research library, was created. 

Updated marketing and communication materials portray a clear message about library staff, their services, and how they save customers’ time and money.

Innovative technologies such as Wi-Fi, e-Readers, and access to social media, complemented with a remodeled physical space, further enhance the customers’ experience.